New Era at Ballyhack
Since its 2009 debut, Ballyhack Golf Club has been celebrated in the golf world. Painted across a vast swath of Virginia’s Roanoke Valley and serving up vivid, expansive views of the surrounding Blue Ridge Mountains, Ballyhack features a Lester George-designed, links-style golf course.
Ballyhack became the second Dormie Network club in 2016, and as promised, the club is increasing member value with travel opportunities, renovations, and increased amenities.
Three new executive cottages and four standard cottages, in addition to a spacious two-level owner’s cottage, will be constructed above the 12th green and 15th fairway. Upon completion in 2021, Ballyhack will boast one owner’s, four executive, and 10 standard cottages. Each cottage has four bedrooms, totaling 60 beds for members and their guests.
The club will also soon be a gated property, with member-only access via a new entrance and front nine access via a new tunnel under Pitzer Road.
Around the Ballyhack clubhouse, the kitchen and dining room have received a facelift including new hardwood floors for the member-facing space, and a 200-bottle wine cellar. A new cart storage facility opened in the spring, including a full fleet of electric Club Cars. Ballyhack has also opened an 18-hole, par-3 Goat Trak that can be enjoyed as a fast-paced alternative to 18 holes on Ballyhack’s renowned championship layout.
And speaking of goats, Ballyhack’s favorite mascot plays a major role in the club’s new logo, part of a rebranding under the Dormie Network umbrella.
“It’s been a great year, everything considered,” said Ballyhack General Manager Ian Sikes. “We’re seeing a lot of activity taking place, and we’re excited about the next wave of cottages now underway.”
Pictured: Ballyhack's new wine room; one of the new electric carts
Clubhouse renovations
The kitchen was taken down to gravel flooring and completely rebuilt to better serve the needs of members on site. Though the lines are configured in a similar footprint, new and additional equipment brings improved functionality of the space.
“This is really allowing our team to put together terrific culinary fare, and our members are excited about it. I think we’re seeing a great boost in food beverage activity as a result.”
The 200-bottle storage unit was constructed in a little-used space in the dining room. “It’s a great display piece and it’s helped take our wine program to the next level,” Sikes said. “Individuals who are here for meals — for dinners, especially — can go inside the display case for bottles of wine, or even have a tasting with our team. It’s helped us revamp our wine list. We have a terrific food and beverage manager on staff, Derek Gassler, who has a high degree of wine knowledge. He’s hopped right in and helped direct the inventory of the wine cellar and display case.”
Par 3 Goat Trak
In June, Ballyhack introduced the club’s new 18-hole, par-3 layout called the Goat Trak.
“You’re going to have different yardages and different angles into the greens from what you would find during a classic, championship 18-hole round,” Sikes said. “It has worked out well, and members and guests have been enjoying it. Maybe instead of going back out for another full 18 or emergency 9, they’ll just go play the par-3 course and have some fun. It’s also a nice option for groups who are checking in late and don’t have time for the full 18.
“Golf can be challenging. The Goat Trak is an easier, less stressful way to enjoy some golf and enjoy the evening.”
Club rebranding
To celebrate the club’s new era, Dormie Network presents Ballyhack’s new logo. Both members and employees were part of the brainstorming process, and asked to provide feedback on what Ballyhack means to them.
Perhaps not surprisingly, the focus group kept coming back to the Blue Ridge Mountain view and the onsite African Boer goats.
The new logo utilizes Dormie Network’s brand palette and celebrates the heritage of the state of Virginia. This is the first time the logo has been updated since the club’s opening in 2009.
A truly unmatched membership
Ballyhack is part of Dormie Network, and membership extends complete access to and full member privileges at every club in the network. Each club offers an intimate, pure golf experience in a relaxing environment ideal for business or leisure — providing the highest possible quality facilities, amenities, and service.
